What if my business grows?
See what a few more customers or a different price could mean for your recurring revenue.
MRR · ARR

Less head-scratching. More “oh, I get it.”
Explore the math behind your business, one little
what-if at a time.
Last balance, plus profit, minus what you paid out.
Kept $30,000 this period · paid out 33.3% of profit.
See what a few more customers or a different price could mean for your recurring revenue.
MRR · ARRExplore earnings, revenue, and asset-based valuations. Get a starting point, not a crystal ball.
SDE · EBITDA · MULTIPLESPut a company’s share price next to its earnings. Make sense of the ratio behind the number.
PRICE / EARNINGSSubtract what’s owed from what’s owned, then see it per share. The math behind funds and holdings.
NAV · PER SHAREShares offered × offer price. See the headline number and what it does and doesn’t mean.
IPO · OFFER PRICEPercentages trip everyone up. See exactly what you save and what you pay.
PERCENT · DISCOUNTSRaising money means new shares. See exactly how your ownership percentage changes.
DILUTION · EQUITYAdd up what you own, subtract what you owe. The single number that sums up your finances.
ASSETS − DEBTSWeddings, christenings, funerals: guests × per-person cost, plus fixed costs and a cushion.
GUESTS · VENUE · BUFFERUnpack the terms you hear. Without the textbook.
It’s for the person building something, pricing something, or wondering “what if?”
Lay Math turns intimidating ideas into things you can see, change, and understand.