What if my business grows?
See what a few more customers or a different price could mean for your recurring revenue.
MRR · ARR

Less head-scratching. More “oh, I get it.”
Explore the math behind your business, one little
what-if at a time.
Your next “what if” starts here.
See what a few more customers or a different price could mean for your recurring revenue.
MRR · ARRExplore earnings, revenue, and asset-based valuations. Get a starting point, not a crystal ball.
SDE · EBITDA · MULTIPLESPut a company’s share price next to its earnings. Make sense of the ratio behind the number.
PRICE / EARNINGSSubtract what’s owed from what’s owned, then see it per share. The math behind funds and holdings.
NAV · PER SHAREShares offered × offer price. See the headline number and what it does and doesn’t mean.
IPO · OFFER PRICEPercentages trip everyone up. See exactly what you save and what you pay.
PERCENT · DISCOUNTSRaising money means new shares. See exactly how your ownership percentage changes.
DILUTION · EQUITYAdd up what you own, subtract what you owe. The single number that sums up your finances.
ASSETS − DEBTSWeddings, christenings, funerals: guests × per-person cost, plus fixed costs and a cushion.
GUESTS · VENUE · BUFFERIt’s for the person building something, pricing something, or wondering “what if?”
Lay Math turns intimidating ideas into things you can see, change, and understand.