What if my business grows?
See what a few more customers or a different price could mean for your recurring revenue.
MRR · ARR

Less head-scratching. More “oh, I get it.”
Explore the math behind your business, one little
what-if at a time.
Your next “what if” starts here.
See what a few more customers or a different price could mean for your recurring revenue.
MRR · ARRExplore earnings, revenue, and asset-based valuations. Get a starting point, not a crystal ball.
SDE · EBITDA · MULTIPLESPut a company’s share price next to its earnings. Make sense of the ratio behind the number.
PRICE / EARNINGSSubtract what’s owed from what’s owned, then see it per share. The math behind funds and holdings.
NAV · PER SHAREShares offered × offer price. See the headline number and what it does and doesn’t mean.
IPO · OFFER PRICEPercentages trip everyone up. See exactly what you save and what you pay.
PERCENT · DISCOUNTSRaising money means new shares. See exactly how your ownership percentage changes.
DILUTION · EQUITYAdd up what you own, subtract what you owe. The single number that sums up your finances.
ASSETS − DEBTSWeddings, christenings, funerals: guests × per-person cost, plus fixed costs and a cushion.
GUESTS · VENUE · BUFFERBachelor’s, a second degree, or a PhD — every year’s tuition and living costs, added up.
TUITION · YEARS · AIDA 50% markup isn’t a 50% margin. See gross margin, net margin, and markup side by side.
GROSS · NET · MARKUPFind break-even in units and in sales dollars, using the two methods accountants use.
UNITS · SALES $Go from gross salary to net pay, with tax and deductions laid out line by line.
GROSS · NETSubtract deductible expenses and allowances, then estimate the tax on what’s left.
TAXABLE · ESTIMATESee the monthly payment, the total you’ll pay back, and how much of it is interest.
PAYMENT · TOTAL COSTPut cash, a loan, hire purchase, and a lease side by side and see which costs you least over the same years.
CASH · LOAN · HP · LEASEPer month, per annum, every three or six months — see how the same rate grows differently.
SIMPLE · COMPOUND · APYStart with a lump sum, add a little each month, and see what time and returns can do.
RETURNS · TIMETurn what you save today into a monthly income for the years after you stop working.
SAVINGS · INCOMEFahrenheit to Celsius in one step, with a quick mental shortcut you can use anywhere.
°F · °CTurn 24-hour time into a regular clock without counting on your fingers.
24H · AM / PMSee the simple formula behind body mass index, and what the number can and can’t tell you.
BMI · WEIGHT ÷ HEIGHT²Speed, distance, and time — one simple triangle that answers all three.
SPEED · DISTANCE · TIMEDensity in one division, and why heavy steel ships still float.
MASS ÷ VOLUMEOhm’s law and electrical power explained with a simple water-pipe picture.
V = I × RTurn the watts on any label into kilowatt-hours and real money on your bill.
WATTS · kWh · COSTKinetic energy shows why twice as fast means four times the impact.
½ m v²See how far your car travels before and during braking — on dry, wet, or icy roads.
REACTION · BRAKINGTurn the two-second rule into a real distance at your speed.
2-SECOND RULEThe 4-to-1 rule and Pythagoras tell you where to put the feet and how long a ladder you need.
4 : 1 · PYTHAGORASDepreciation two ways: the same amount each year, or a percentage of what’s left.
STRAIGHT-LINE · DECLININGTurn your service schedule and repair bills into a simple cost for every mile you drive.
SERVICE · MILESOne rate turns any amount into another currency — and back the other way.
RATE · REVERSE RATEDeparture time, flight hours, and the zones you cross — arrive knowing the local time.
UTC OFFSETS · ARRIVALThe famous mastery number turned into days, weeks, months, and years — at the pace you can actually keep.
HOURS · WEEKS · YEARSBaby gear, food, clothes, childcare and school — added up from birth to 18.
MONTHLY · YEARLY · 18 YEARSFood, vet visits, insurance and setup for a dog, cat, small pet, or bird — over its whole life.
DOG · CAT · LIFETIMEFuel, insurance, servicing and repairs, year after year, with prices rising.
FUEL · INSURANCE · REPAIRSBills, repairs, insurance and property tax, plus the big replacements like a roof.
BILLS · REPAIRS · RESERVECompare price per gram, ounce, or item — the sticker price can fool you.
PRICE ÷ SIZEServes 4, cooking for 7? One multiplier keeps every ratio right.
SERVINGS · RATIOYour items, your share of the starters, plus tax and tip — fair to everyone.
SHARE · TAX · TIPTax brackets slice by slice — see your marginal and effective rate side by side.
MARGINAL · EFFECTIVESee why early payments are mostly interest, and when you’re really half paid off.
INTEREST · PRINCIPALDecimal inches into millimetres and the nearest fraction on your tape.
IN · MM · 1/16″Split odd rooms into rectangles and triangles, then add depth for concrete.
AREA · VOLUMECover the area, add 10\u201315% waste, and round up to whole boxes.
AREA · WASTE · BOXESConcentrate and water for any total amount \u2014 and why 1:4 is 20%, not 25%.
PARTS · TOTALmg per kg into mL \u2014 for learning, always confirm with a professional.
KG · MG · MLBig groups should count more than small ones \u2014 weighted vs simple averages.
WEIGHTED · SIMPLESalary or bills for only the days worked or used.
PER DAY · DUECost of goods sold \u00f7 average inventory \u2014 and days on the shelf.
TURNS · DAYSSee how one huge number drags the mean, while the median stays put.
MEAN · MEDIANWhy a positive for a rare condition is often a false alarm.
BASE RATE · BAYESMargins of error tell you when results are too close to call.
± POINTS · OVERLAPKeep width and height in proportion for photos, video, and prints.
16:9 · 4:3Double the size: four times the surface, eight times the weight.
k² · k³See how rising prices shrink what your money buys, and whether your savings are really keeping up.
BUYING POWER · REAL RETURNTurn your chest or bust measurement into S, M, L — plus US, UK, and EU numbers.
XS–XXL · US · UK · EUGross, operating, and net profit — and what happens if sales rise or fall.
GROSS · OPERATING · NETMoney in, money out, month by month — with your runway and worst-case scenario.
IN · OUT · RUNWAYTurn profit into real cash, then subtract what you reinvest in equipment.
OCF − CAPEXBest, likely, and worst case estimates turned into hours, working days, and weeks for your team.
PERT · TEAM · BUFFERConvert between US men’s, US women’s, UK, EU, and foot length in cm.
US · UK · EU · CMSteps into kilometres and miles, walking time, and how many days your step goal takes.
STEPS · DISTANCE · TIMEUnpack the terms you hear. Without the textbook.
It’s for the person building something, pricing something, or wondering “what if?”
Lay Math turns intimidating ideas into things you can see, change, and understand.